Cultural Aesthetics, MaXhosa


We see ourselves as avid trend hunters and always wanting to be in the know of the who is who of all things design. Fashion design is no exception but we have made a conscious decision to steer clear on the blog as there are many blogs and sites doing it successfully. We came across the MaXhosa on the Fashion meets Design issue of Elle Decoration South Africa.We are absolutely loving how the African aesthetic has been translated onto the african knitwear label. We are loving the current  art direction and campaign for the brand. Laduma the designer behind the knitwear label wanted to design knitwear that“genuinely depicts my cultural aesthetics” inspired by traditional Xhosa patterns, beadwork, symbolism and colours which he then combined with modern knitwear to create this modern-inspired Xhosa knitwear.”

(Photo’s courtesy of MaXhosa)


This entry was published on July 17, 2014 at 10:59. It’s filed under Photo Art and tagged , , , , , . Bookmark the permalink. Follow any comments here with the RSS feed for this post.

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