Yswara tea was masterminded by Swaady Martin-Leke who wanted to “capture true African luxury, change the world’s perception of Africa and to produce a luxury brand that is truly African in origin, nature and tradition. After much research, introspection and soul searching, she realized her dream and created her company YSWARA. YSWARA has chosen the luxury industry because it is an industry that conveys culture and identity. The luxury industry is a country’s or continent’s image presented to the world. Africa is too often viewed as a place of low quality goods and lack of refinement”.
The Graphics and design of the Yswara tea was led by South African design & creative agency Pure publishing who kept the African heritage in the packaging of the products. The brand oozes luxury and is refined with its packaging but manages to evoke the African heritage with the use of gold, its brand identity and the carvings.
(Photo’s courtesy of Purepublishing)